I’m Anita, mother of three, and long term lover of products and design. 

When I was pregnant with our first child, my husband and I went shopping for baby gear. We were so overwhelmed by all the options; which pram should we get, does this cot fit this mattress, how do we install a capsule? I remember standing in stores and feeling like tumbleweeds were rolling past us. There was no one available to help us with our questions!

Towards the end of my maternity leave I had a chance encounter with the owner of Global Baby. I had a strong feeling that baby retail could be done better, with an emphasis on service and product knowledge, and I could see the opportunity online (this was 2014, when many stores didn't have websites). I asked him if he wanted to sell the business, and a few short weeks later I'd quit my head office retail job, and I was working on the shop floor as the new owner of Global Baby!

Fast-forward a decade (and two more children), our customers' shopping habits had shifted, with the majority of our sales coming through our online store and growing demand for our own Ohbubs brand, which I design. In 2025, we transitioned to a fully online operation, but our commitment to providing the same friendly, knowledgeable service remains unchanged. Whether you're visiting us from your mobile or your computer, we're here to help you find the very best in baby gear and baby gifts — with the goal of becoming New Zealand’s go-to destination for all things baby.

We are still 100% New Zealand owned.